Privacy Policy

Effective Date: September 1, 2026

Wildgrove Living, operated by E6 & Co., LLC ("Wildgrove Living," "we," "us," or "our"), operates wildgroveliving.com (the "Website").

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Website, create an account, place an order, communicate with us, subscribe to marketing, or otherwise interact with Wildgrove Living.

1. Information We Collect

The personal information we collect depends on how you interact with Wildgrove Living.

1.1 Information You Provide Directly

When you place an order, create an account, contact Customer Service, subscribe to marketing, submit a form, or otherwise interact with us, we may collect:

• Name;

• Email address;

• Telephone number;

• Billing address;

• Shipping address;

• Order and purchase information;

• Account information;

• Customer service communications;

• Marketing preferences; and

• Other information you voluntarily provide.

1.2 Payment Information

When you make a purchase, payment information is processed through Shopify Payments and/or other applicable payment providers available through our checkout.

Depending on the payment method selected, your payment provider may collect information such as payment card details, billing information, or other information necessary to authorize the transaction.

Wildgrove Living does not independently store complete payment card numbers on its own servers.

1.3 Information Collected Automatically

When you visit or interact with our Website, we and our service providers may automatically collect information such as:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages viewed;

• Products viewed;

• Referring website or source;

• Website interactions;

• Session and usage information;

• Shopping cart activity;

• General geographic information derived from an IP address; and

• Cookie and similar technology information.

1.4 Information From Third Parties

We may receive information from third parties involved in operating our business, including:

• Shopify;

• Payment providers;

• Manufacturers, suppliers, or fulfillment partners;

• Shipping and freight carriers;

• Google;

• Meta;

• Klaviyo;

• Analytics providers;

• Advertising providers; and

• Fraud prevention or security providers.

The information received depends on the service involved and your interaction with that provider.

2. How We Use Your Information

We may use personal information to:

• Process, fulfill, and support orders;

• Process payments;

• Arrange shipping and delivery;

• Provide order confirmations, tracking information, and updates;

• Communicate regarding backorders, returns, cancellations, warranties, or other order issues;

• Respond to customer service inquiries;

• Maintain customer accounts;

• Prevent and detect fraud or security threats;

• Improve our Website and customer experience;

• Understand Website traffic and usage;

• Measure advertising and marketing performance;

• Conduct Google Ads campaigns;

• Conduct Google Remarketing where permitted;

• Conduct Meta advertising campaigns;

• Manage email marketing through Klaviyo;

• Send marketing communications where permitted;

• Personalize certain Website or advertising experiences where permitted;

• Maintain business and transaction records;

• Enforce our policies and agreements;

• Comply with legal, tax, accounting, regulatory, and reporting obligations; and

• Protect Wildgrove Living, our customers, and others.

3. Analytics, Advertising, and Marketing

3.1 Google Analytics

We use Google Analytics to understand how visitors interact with our Website.

Depending on our configuration and your privacy choices, Google Analytics may collect or process information about Website activity, pages visited, traffic sources, browser and device information, general geographic information, and other usage information.

This information helps us understand Website performance and improve the shopping experience.

3.2 Google Ads

We use Google Ads to advertise Wildgrove Living and our products.

Google Ads and related technologies may help us:

• Measure advertising conversions;

• Understand whether an advertisement resulted in a Website visit or purchase;

• Measure campaign performance;

• Create or use advertising audiences where permitted; and

• Deliver or help personalize advertising, subject to applicable privacy requirements.

3.3 Google Remarketing

We use or intend to use Google Remarketing to advertise to people who previously visited or interacted with Wildgrove Living.

Depending on our configuration and your privacy choices, remarketing activities may use information about interactions such as:

• Visiting the Website;

• Viewing products;

• Adding products to a shopping cart;

• Beginning checkout; and

• Completing a purchase.

Where required by applicable law, Google Remarketing and personalized advertising technolo